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What is Google SGE? Discover Google's new AI search.

Google SGE, also known as Search Generative Experience, is a new form of search with integrated artificial intelligence.


Currently, it is in the experimental phase and is only available to users in the United States. However, technology promises to transform the online search experience that we have known. during years. What is Google SGE and how will its use affect the search for information online?


In this article, we will explore everything you need to know about the technology behind Google SGE.



Google SGE - Search Labs Google IO 2023.



What is Google SGE?


Google SGE is a new search experience that uses generative artificial intelligence to present more accurate and relevant results to users. This innovative search tool is currently in experimental phase and is only available to users in the United States.


Developed by Google Search Labs, SGE aims to allow users to access a large amount of information in an agile way and discover new perspectives on any topic on the web. Although not yet available in Spain, SGE is expected to expand globally in the near future, which will be beneficial for companies and users in terms of SEO and the discovery of new opportunities and possibilities.




How does SGE work?


Instead of simply presenting a list of results, SGE can reorganize the information in many different ways. This could include presenting additional contextual information, such as a business's location or opening hours, as well as providing a direct answer to a question.



Google SGE - Google I/O 2023.

The AI integrated into SGE allows the search engine to offer more complex and useful answers to users.





One of the most notable features of SGE is its ability to integrate different types of results into a single response. For example, if you are searching for the best restaurant in your area, SGE could combine results from different sources to provide a more complete answer. This could include user reviews and ratings, photos of dishes, location maps and much more.



What are the possible effects of SGE for online businesses?


A possible consequence is that, because users will be able to find answers to their questions in the same place, there may be less traffic to company websites.


However, it is also possible that businesses could benefit through increased user usage of Google, which could lead to greater brand awareness and ultimately higher conversion.


Overview of the possible effects of SGE on online business:



1. Improvement in searches.


One of the main areas of focus is improving search. Users expect to find what they are looking for more easily, and the SGE allows that. By entering a question, image or keyword, SGE provides accurate, real-time results directly on the search page. This means that the most up-to-date and relevant search results are displayed clearly from the start, reducing the need to scan through multiple pages of results.


2. Impact on website traffic.


There is a possible consequence that because users can get answers to their questions in the same place, there may be less traffic to company websites. However, if a company has an attractive profile, it needs attractive content tailored to the right ideal customers for its products, services, etc. This can also mean increased attraction to website visits and higher conversion.


3. New challenges for search engine optimization.


Some businesses' efforts to rank in search results may be less effective due to SGE. The first OEM search results are not directly affected by SGE, but the second third results are. This means that SEO experts will have to adjust their techniques and strategies. It will be important to focus on creating high-quality, well-organized, informative content tailored to the user's search needs.


4. New marketing opportunity.


Businesses can benefit through increased user usage of Google, which could lead to greater brand awareness and ultimately higher conversion. If businesses understand how the EMS works and how it can be used, there is a new opportunity to attract more customers. As a result, online business owners and digital marketing professionals need to stay up to date on best practices in search engine optimization and be aware of any changes to Google algorithms.




How do I access Google SGE?


It is important to note that not everyone still has access to Google SGE because it is still in the Beta phase.


To gain access, you must do the following:


  1. Visit labs.withgoogle.com in Chrome (or tap the flask icon in the Google app).

  2. Under Available in Labs, find the Google Search banner and click Learn More.

  3. If you're not already signed in to your Google Account, click Sign in to continue. Once you are logged in, click the Join Waitlist button.

You are now on the waiting list for Google's Generative Search Experience (SGE). If you ever want to get off the waitlist, you can go to the confirmation page in your Chrome browser or the Google app and click the Get off waitlist button.



How can Google SGE help with SEO?


Google SGE has multiple benefits for marketing professionals and business owners.


  • Provides a preview of the future: As we said earlier, Google SGE shows you what SEO data is going to look like in the future. This allows you to improve your website and results in anticipation of possible changes.

  • Key Information: Google SGE provides you with data that can help you improve the quality of your website content, improve visibility and efficiency.

  • Improved reactivity: by monitoring the evolution of your SEO data, you will be able to make more informed strategic decisions to improve the reactivity of your website in the future.

  • Optimize the use of resources: Finally, Google SGE is also very useful for optimizing the use of resources. By having detailed information about your website, you can identify which resources you use the most and which ones you use the least. In addition, you will be able to know which are the most important resources and focus on them to obtain the best results.

With its different functionalities, you will be able to anticipate changes and improve the quality of your content. By monitoring SEO data, you will be able to make informed decisions to improve the responsiveness of your website.


In short, Google SGE is a great ally for marketing professionals and any business owner who wants to < strong>improve the efficiency and effectiveness of your website.



Google SGE: Live Testing & What It Means for SEO - Siege Media.



How to get the most out of Google SGE?


When you have access to Google SGE, here are some tips to get the most out of the tool:


  • Understand the metrics: Take the time to read and understand the data shown to you on the platform. This is essential so you can make informed decisions.

  • Keyword Optimization: Use the data extracted on the platform to create more search engine friendly content and optimize keywords to improve the visibility of your site.

  • Improve User Experience: Don't make the mistake of focusing only on your SEO metrics. Google SGE also provides information about the user experience on your site. Using this information to improve the user experience will improve traffic, visibility and conversion.


Generative Search Experience: The Google Search Engine Experiment

In connection with Google's annual product conference, Google I/O, in early May, a variety of exciting news was presented, including a new investment in an experimental version of Google's existing search engine, called Experience Search Generative (SGE). Although SGE is currently in beta and only available for the US market, it offers an exciting glimpse into the future of the search engine and how we will interact with it.

SGE promises to improve the search experience in three main scenarios:

1. AI Snapshot.


This feature allows you to provide a concise and precise answer to search queries that are long or too specific for the current search engine. For example, if someone searches for "what is better for a family with children under 3 and a dog, bryce canyon or arches national parks", SGE will offer a comparative summary of which of the two is the most suitable, with the option ask follow-up questions, such as "how much time to spend in Bryce Canyon with kids." AI snapshots will not be displayed in contexts where little information is available or on sensitive topics, such as financial or health issues.

2. Conversational mode.


This feature allows you to ask follow-up questions about the original topic without losing the context of your search. Following the AI Snapshot example above, users can click on follow-up questions, such as "how much time to spend in Bryce Canyon or Arches National Park," and receive relevant answers.

3. Vertical Experiences.


The "vertical experiences" They refer to specific local search results, such as finding a plumber or comparing products. For example, if someone is looking for a bike for long trips with a lot of hills, SGE will provide an initial summary of the factors to consider when looking for a bike for that purpose, followed by a list of recommended bikes. Additionally, vertical experiences also allow conversation mode to ask follow-up questions about the topic.



However, initial concerns arise regarding how to optimize organic content to be visible in SGE results. Additionally, there is a risk that advertising will dominate if SGE is implemented in its current form in the future.


Ads have the advantage of occupying prominent space at the top of search results, even before the AI snapshot, which can negatively impact organic or AI-generated content.

Additionally, there does not appear to be a clear option to "opt out" ads on SGE right now.


While it is still too early to say how SGE will impact online businesses, it is possible that this feature will lead to higher long-term conversion by increasing brand exposure to users.


In any case, it will be interesting to see how SGE evolves and how it affects the search landscape in the future.

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Kevin Anderson, Search Engine Expert.

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Kevin Anderson is a digital marketing expert with extensive experience in search engine optimization (SEO) and online advertising strategies. In addition to SEO and online advertising, Kevin also addresses issues related to website creation and professional blogging. With his in-depth knowledge and practical approach, Kevin Anderson has become a trusted resource for those who want to improve their online presence, reach their target audience and achieve success in the competitive world of digital marketing.

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