The Avian plugin connects to analytics data from Google Analytics, Google Ads, Facebook Ads, Instagram Insights, and other digital marketing platforms.
According to Kyle Dayne, founder and CEO of Avian.io:
The Avian plugin allows small businesses to gain insight into their GA4 reports without requiring enterprise-level data analysts to set up their dashboards in Google Analytics 4. It reduces the technical expertise required to effectively use GA4 by enabling ChatGPT do the hard work for the user.
Avian allows users to retrieve, analyze and interact directly with their advertising and analytics data through ChatGPT:
How to connect GA4 to ChatGPT?
To get started, you will need a ChatGPT Plus account and an account with Avian.io (free for 14 days) to use the plugin and connect ChatGPT with your website and social media analytics data.
When you install the plugin, you will be asked to create an account and authorize it with your ChatGPT account.
Once you have created your account on our platform and connected your Google Analytics 4 property, you can start taking advantage of all the features. You'll be able to ask specific questions, such as: "What exactly does this plugin do?"
What questions can you ask GA4 with the ChatGPT plugin
From here, you can ask questions about visitor demographics, traffic acquisition, engagement, conversions, ecommerce purchases, and other data you can find in Google Analytics reports.
Think of it as chatting with an assistant who looks at your GA4 data with you, helping you get the answers you need about your website visitors without having to search the new UI for the report or start a new exploration.
How are the developers behind OpenAI working to improve ChatGPT plugins?
One of the things that really impressed me was the improvements I saw from one day to the next. While testing this plugin with my GA4 data, I asked it to combine different metrics and dimensions.
This is what happened behind the scenes.
The plugin developer was notified that my query had caused an error, allowing them to investigate the issue.
The next day, I received the answer I wanted for my analytics query, combining the location of my visitors with their engagement and traffic sources.
It was a great insight into how third-party developers work with OpenAI tools to improve the output of their plugins while they are in the beta/experimental stage.
This should also be an important reminder not to share confidential, personal or sensitive data with ChatGPT and its plugins. People are monitoring your entry.
Avian: AI-powered support for the new Google Analytics 4.
As the deadline for the demise of UA properties approaches, Google Analytics users may feel unsure about switching to GA4. However, there is a ray of hope in the form of ChatGPT plugins.
By harnessing the power of ChatGPT plugins, users can retrieve, analyze and interact directly with their advertising and analytics data without requiring extensive technical expertise.
Although the answers may not always be perfect, the ChatGPT plugin makes it simple to obtain information from multiple analysis sources. It can serve as a useful assistant, helping users navigate their GA4 data.
In a time of transition and uncertainty, the ChatGPT plugin for Google Analytics offers a valuable tool to gain insights and make informed decisions about website and marketing strategies.
As more plugins are added every day, there will undoubtedly be more advancements for those who want to adapt to the changing analytics landscape and fully utilize GA4 through ChatGPT.
