In this article, the WiX SEO team is pleased to share with you our advanced SEO strategy to quickly position a brand in the competitive digital world.
If you own a website on WiX and are looking to boost the visibility of your business, pay attention because you are in the right place.
Today, we'll dive into the fundamentals of SEO, including keyword research, creating quality content, authority in your niche, and building relevant links.
These pillars are essential to achieving a solid search engine optimization strategy that allows you to stand out in Google search results.
During the first 6 months, we implemented a meticulous and well-structured strategy that focused on identifying and utilizing keywords highly relevant to our business.
Through extensive market research, we analyze the search trends and behavioral patterns of our users to ensure we focus our efforts on the most effective keywords with the greatest potential for generating organic traffic.
Performance analysis, Comparing results in Google Search Console.
By analyzing the data in Google Search Console, we have gained valuable information about our progress.
During the period from September 1, 2022 to February 28, 2023, we experienced a significant increase in the number of clicks compared to the previous period, with a total of 35,112 clicks.
This represents an increase of 4,940 clicks, demonstrating the positive impact of our strategy.
We have also observed an increase in impressions, with a total of 75,159 in the period analyzed.
This indicates that our website has gained greater visibility in search results, which has led to an increase in the number of times our content has been shown to users.
The CTR (Click Through Rate) has also seen a notable improvement.
During the first 6 months, we have achieved a CTR of 46.7%, compared to 39% in the previous period. This means that our content optimization strategy has generated greater interest and engagement from users.
Finally, we have seen an improvement in the average position of our keywords.
During the analyzed period, we have achieved an average position of 1.2, compared to the average position of 1.5 in the previous period. This improvement indicates that we have achieved better positioning in search results, allowing us to reach our target audience more effectively.
These data confirm the success of our SEO strategy and motivate us to continue implementing actions that strengthen our online presence.
Through researching relevant keywords, creating high-quality content and building authority links, we have managed to improve our visibility, increase organic traffic and consolidate our position as leaders in our niche.
Analysis results
After careful analysis of the data in Google Search Console, we found promising results that support the effectiveness of our SEO strategy.
Over the 6 months, we observed the following key results:
Significant increase in organic traffic
Our keyword research strategy allowed us to optimize existing content and create new pieces that are more relevant to users. As a result, we experienced a 45% increase in organic traffic to our website compared to the previous 6 months.
Improvement in keyword positions
By focusing on high-intent and relevant keywords, we are able to increase positions in search results. We observed a 30% increase in keywords ranking on the first page of Google during the period analyzed.
Greater visibility and brand recognition
Building quality links and authority in our niche allowed us to strengthen the visibility of our brand. As a result, we experienced a 50% increase in brand mentions and a greater presence in digital media in our sector.
SEO strategy focused on keyword research
One of the cornerstones of our SEO strategy at WiX is searching for relevant keywords. We conduct extensive research to identify the most suitable keywords for our business and make sure to incorporate them naturally into our content.
It is essential to understand users' search intentions and adapt our strategy accordingly. We use keyword research tools like Google Keyword Planner and Keyword Explorer. AHRefs keywords to identify relevant terms and phrases with good search volume and reasonable competition.
Once we identify target keywords, we strategically integrate them into our content, including titles, headings, main text, and alt tags on images, creating useful and valuable content that responds to the needs of our users, providing relevant information and solutions to your problems.
Creation of quality and authoritative content on topics
We focus on creating quality SEO-optimized content that provides value to our users. This involves writing informative articles, how-to guides, tutorials, and other article formats relevant to our niche.
The objective is to become a reliable and recognized reference in our sector. By providing useful and valuable information in written form, we increase our authority and position ourselves as experts on the subject. This not only helps attract organic traffic, but also builds trust and loyalty in our visitors.
In addition, we focus on diversifying our written content strategy, leveraging different approaches and styles to reach different audiences. This allows us to expand the reach of our brand and connect with users who have different preferences in the way they consume content.
Building relevant links
Link building, or link building, is another essential pillar of our strategy SEO in WiX.
We look for relevant, quality links pointing to our website, which is a key factor in improving domain authority and search engine ranking.
To achieve this, we focus on various tactics. We establish relationships with other websites and collaborate on the creation of shared content, such as guest posts or interviews, we actively participate in online communities and forums relevant to our sector, where we can share knowledge and useful links.
We also use digital PR strategies to obtain brand mentions and links from influential media outlets and blogs. This allows us to increase the visibility of our brand and generate relevant links from trusted sources.
It is important to note that link building should be an organic and natural process. We avoid spam practices or the massive purchase of links, as this can have negative consequences on the positioning and reputation of our website.
Long-term results and continuous monitoring
Implementing a solid SEO strategy takes time and perseverance. It is essential to understand that results are not obtained overnight, but are built gradually over time.
It is important to continuously monitor the performance of our SEO actions.
We use analytical tools such as Google Analytics to monitor traffic, user behavior and conversions on our website. This allows us to make constant adjustments and improvements to our strategy.
We keep an eye on Google algorithm updates and SEO trends to adapt to changes and ensure our strategy remains effective in the long term.
I hope you find this article useful and that it provides WiX website owners, as well as small and medium-sized businesses in Spain, with a clear vision on how to achieve a solid SEO strategy.
Remember that, although these are the fundamental principles, each case is unique and it is important to adapt the strategy to the specific needs of your business.
If you need more information or have any questions, do not hesitate to contact the WiX SEO team. We are here to help you achieve success in the digital world.
Greetings!Kevin Anderson,
Search Engine Manager - WiX SEO.
